Book Review: The Little Book Of Common Sense Investing By Jack Bogle

"The Little Book of Common Sense Investing" by "John C. Bogle" published in 2007 is a must-read for anyone interested in investing. Bogle is the founder of Vanguard Group, a leading investment management company, and is widely considered to be the father of index investing.

In this book, Bogle advocates for a simple and straightforward investment strategy: investing in low-cost index funds that track the performance of the stock market. He argues that this approach is superior to actively managed funds, which tend to underperform the market and charge high fees.


The book is written in a clear and accessible style, making it easy for readers with little or no investment experience to understand. Bogle provides plenty of examples to illustrate his points and includes a helpful glossary of investment terms at the end of the book.

One of the most compelling arguments that Bogle makes is that the stock market is a reliable long-term investment. He provides data to show that despite short-term fluctuations, the market has consistently provided strong returns over the long run. By investing in low-cost index funds, Bogle argues, investors can capture these returns without taking on unnecessary risk. Bogle also provides practical advice on how to implement his investment strategy, including tips on portfolio diversification, rebalancing, and staying the course during market downturns.

Key Take-Aways from “The Little Book of Common Sense Investing:”

  • Index funds are a low-cost and reliable way to invest in the stock market. By investing in index funds, you can capture the returns of the overall market without taking on unnecessary risk.
  • Actively managed funds tend to underperform the market and charge high fees. Over the long run, index funds consistently outperform actively managed funds.
  • Diversification is key to building a solid investment portfolio. By investing in a mix of different asset classes, you can reduce your overall risk and maximize your returns.
  • Rebalancing your portfolio periodically is important to maintain your desired asset allocation and ensure that you are taking on an appropriate level of risk.
  • Emotions can be your biggest enemy when it comes to investing. Sticking to a long-term investment plan and avoiding the temptation to make short-term trades based on market fluctuations is key to success.
  • Fees matter. High fees can eat into your returns over the long run. By investing in low-cost index funds, you can keep more of your money working for you.
  • The stock market is a reliable long-term investment. Despite short-term fluctuations, the market has consistently provided strong returns over the long run. By staying the course and investing for the long term, you can capture these returns and build wealth over time.

Also Read: Book Review: "One Up On Wall Street" by Peter Lynch

Some Great Quotes from the Book "The Little Book of Common Sense Investing"

  • "Don't look for the needle in the haystack. Just buy the haystack!"
  • "Time is your friend; impulse is your enemy."
  • "If you're not willing to own a stock for ten years, don't even think about owning it for ten minutes."
  • "In the fund business, you get what you don't pay for."
  • "Invest you must, but don't speculate. Speculation is a prescription for short-term anxiety, long-term remorse."
  • "The winning formula for success in investing is owning the entire stock market through an index fund, and then doing nothing."
  • "The courage to press on regardless, regardless of whether we face calm seas or rough seas, and especially when the market storms howl around us, is the quintessential attribute of the successful investor."
  • "The idea that a bell rings to signal when investors should get into or out of the market is simply not credible. After nearly fifty years in this business, I do not know of anybody who has done it successfully and consistently."
  • "In investing, you get what you don't pay for. Costs matter."
  • "The stock market is a giant distraction to the business of investing."

Overall, The Little Book of Common Sense Investing is an excellent guide for anyone looking to build a solid investment portfolio. Bogle's common-sense approach to investing is refreshing and empowering, and his book provides readers with the knowledge and tools they need to succeed in the stock market. I highly recommend this book to anyone interested in investing.

Also Read: Book Review: "The Intelligent Investor" by Benjamin Graham

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